Instacart has announced Instacart Promotions, a suite of advertising solutions for brand partners to deliver value and savings to consumers as they shop across the marketplace.
For the first time, all brand partners, including emerging brands, have self-service access and capabilities to launch new deal structures, promotions and incentives with their Instacart Ad campaigns. Consumers will see more promotions, coupons and deals tailored to them as they search and discover products on Instacart.
“We believe that ordering groceries online should not be a luxury or convenience for some, but an option for everyone, no matter your budget. With the average cost of groceries going up, we’re proud to unlock more ways for consumers to save money and connect with their favorite brands and retailers via Instacart,” said Ali Miller, VP of ads product.
“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”
Instacart Promotions enhances and streamlines how CPG brands can provide coupons and savings on the platform, aligning with one of our key priorities to make online grocery shopping more affordable and accessible. The new savings experience will help consumers discover more promotions across the app, appearing on product item cards and before checkout.
Instacart Promotions is available in Ads Manager to all advertisers in open beta. With an enhanced ad buying experience, the program puts marketing objectives front and center for brand partners. As one of the industry’s most robust self-service advertiser portals, Ads Manager helps brands and agency partners set up and manage several types of ad formats, with access to features to maximize performance, including optimized bidding and bid landscapes.
In addition, brand partners can use Ads Manager to create custom landing pages to strengthen on and offsite marketing efforts, edit product images and descriptions on the Instacart Marketplace and access near real-time performance insights.
For more information, visit instacart.com/company.