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AdAdapted Brings Consumer Insights To Alcohol Advertisers


Ann Arbor, Michigan-based AdAdapted has joined with Comscore, a partner for planning, transacting and evaluating media across platforms, to provide CPG brands with enhanced demographic insights and beer, wine and spirit advertisers confirmation that the AdAdapted network is legal drinking age compliant.

“At AdAdapted, we are always continuing to invest in capabilities to better serve our growing customer base,” said Molly McFarland, co-founder and CRO, AdAdapted.

“Our partnership with Comscore makes it easier than ever for alcohol advertisers to trust and rely on our platform as a partner of choice, getting their brands onto lists and into carts.”

With privacy-compliant mobile audience behavior data from Comscore Mobile Metrix, AdAdapted has LDA scoring of its ad network and bolstered consumer insight capabilities with data that drives purchase intent.

LDA compliance is determined by the Distilled Spirit Council, which requires that at least 71.6 percent of an advertiser’s audience is expected to be of legal age to purchase alcohol. As the industry standard for alcohol advertisers, it is considered best practice for brands to follow this guideline in case they are audited by government agencies.

“As marketers in the alcohol industry continue to lean in towards dependable, cookie-free solutions, it is more important than ever to find innovative ways to grow,” said Tania Yuki, CMO, Comscore. “We are excited to partner with AdAdapted in verifying its audiences to further ensure that marketers can spend with confidence.”

AdAdapted is an advertising technology solution that increases purchase intent of shoppers by reaching the consumers at the right time to get brands onto shopping lists and into carts. The company’s offerings for CPG brands, agencies and retailers range from managed-service to self-service and SaaS solutions, shopping list to ecommerce, video to display.

With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built an audience and ad offering that uses intent-based targeting to reach active verified shoppers.

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