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Wright Brand Celebrates 100th Anniversary With Bacon Cake

Wright Brand

As Wright Brand’s 100th anniversary year nears conclusion, the Vernon, Texas-based brand has created a cake featuring its thick-cut, wood-smoked bacon.

The Bacon Cake features four pounds of bacon with layers of cheddar scallion cornbread and a sweet corn bacon filling. The cake is topped with a salted hot honey cream cheese bacon spread and Wright Brand Bacon. The limited-edition bacon cake is available for purchase in select markets online, while supplies last.

The brand team partnered with Darnell Reed, chef and owner of Chicago-based Luella’s Southern Kitchen to develop the recipe. In addition to the Southern-inspired ingredients, the Wright Brand Bacon Cake features bacon rosettes and 1.5 pounds of bacon incorporated throughout.

For bacon fans located in New YorkLos AngelesChicago and Dallas, the limited-edition cake is available for purchase and local pickup at WrightBaconCake.com, beginning Dec. 15. Local pickup points will vary based on location.

“Turning 100 is a major milestone and we wanted to do something big to close out our year-long celebration,” said Cal Tharp, senior brand manager.

“We kicked off our anniversary by launching a bacon-inspired fragrance and later in the year took over the town where the brand was founded, Vernon, Texas, with a one-day bacon festival. The only thing missing was the cake. We wanted to give people a way to celebrate our centennial with us in a way that feels distinctly Wright Brand.”

The event worked in partnership with local businesses by introducing a variety of bacon-centric offerings in stores along the newly named main street, The Bacon Strip.

To read more information about the festival presented by The Shelby Report, click here.

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