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Superior Grocers Expands Into California’s Central Valley

Superior Grocers

On Dec. 3, Superior Grocers opened a store at 115 S. West St., the former Palace Foods Depot, in Tulare, California.

Richard Wardwell, president of Superior Grocers, greets a customer waiting in line.

The grocery retailer, which primarily operates in Southern California, has expanded into the Central Valley. The new store features a large selection of produce, grocery, meats, beer and wine. Plans for the addition of a full service kitchen, bakery and tortilleria are under way.

The grand opening featured city and county officials in attendance, along with customers waiting for the store to open. In the parking lot, customers were able to sample products from vendors while listening to music from a local radio station.

Before the ribbon cutting ceremony, a $3,000 check was presented to Grandma’s House, a Tulare afterschool nonprofit tutoring program for at-risk students. Another $3,000 check was presented to Tulare City Schools in support of early childhood education and arts education.

Once the doors opened, customers were seen walking down the aisles, exploring the store. “We are very excited to open and join the community of Tulare,” said Richard Wardwell, president. “We are honored to serve the Central Valley with quality, variety and value as they have welcomed us with open arms.”

Superior Grocers is one of the largest independently-owned chain of grocery stores in Southern California. It began operations in 1981 and now operates 71 stores throughout Southern California and Central Valley. Aside from its wide assortment of grocery, produce, meat, bakery, frozen, deli, international foods and general merchandise products, it also offers a variety of freshly prepared products in the bakery, meat, seafood, service deli and hot foods departments.

Superior Grocers supports programs that impact the local community, including education, health awareness efforts and many local youth organizations and non-profit groups. For more information about the retailer, visit superiorgrocers.com.

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