Americans love the thrill of the hunt, according to a new survey of 2,000 consumers conducted by OnePoll on behalf of Marlborough, Massachusetts-based BJ’s Wholesale Club.
The survey found that 65 percent of shoppers compare looking for the right gifts to hunting for treasure, with 52 percent claiming “the hunt” is just as fun as purchasing items for the season.
BJ’s 10 Days of HoliDeals features items consumers may be looking for, including savings of up to 50 percent off toys, tech and small appliances through Dec. 24.
“There’s an undeniable amount of excitement that is associated with holiday shopping,” said Rachael Vegas, CMO, BJ’s Wholesale Club.
“It goes beyond just getting a great deal. People seem to really enjoy the process of selecting a special gift for everyone on their list. There’s a sense of accomplishment that our members have once they find the item they’ve been searching for, and we are happy to deliver that ‘treasure hunt’ experience, at an excellent value to our members.”
The survey found that gaming consoles and video games topped the list of most difficult to find items among respondents this year.
BJ’s offers video games, children’s toys and other tech deals, such as the Xbox Series S Console with wireless controller bundle, HP 15.6-inch touchscreen laptop, TCL 65-inch 65S453 4K Roku Smart TV, Fitbit Versa 2 Smartwatch with bonus bands, Berkley Jensen Riviera doll house, Marvel Avengers: Endgame Titan Hero Series 4 pack and the Alpha Gaming keyboard, mouse and headset bundle.
This random double-opt-in survey was conducted in October by market research company OnePoll, which is a member of the Market Research Society and has corporate membership to the American Association for Public Opinion Research and the European Society for Opinion and Marketing Research.
BJ’s Wholesale Club Holdings is an operator of membership warehouse clubs in the Eastern U.S. focused on delivering value to its members. The company offers an assortment of grocery, general merchandise, gasoline and ancillary services. The company operates 235 clubs and 164 BJ’s Gas locations in 18 states. For more information, visit BJs.com.