Sunbury, Pennsylvania-based Weis Markets has adopted the ELERA commerce platform from Toshiba Global Commerce Solutions that features unified commerce, loyalty, promotions and a produce recognition experience for its shoppers.
The unified shopping experience will provide Weis Markets’ e-commerce platform and 197 physical stores with more than 2,500 retail checkout touchpoints, including point-of-sale, self-checkout/dual use lanes and mobile throughout its footprint.
“This adoption is an important step for Weis Markets and the grocery industry’s reinvention toward a unified shopping experience powering a retailer’s e-commerce site and their physical stores. Retailers like Weis Markets are working to adapt and reimagine their retail environment to deliver engaging shopping experiences,” said Bill Campbell, SVP of head of global sales at Toshiba Global Commerce Solutions.
“ELERA enables a ‘buy anywhere, pick up anywhere, return anywhere’ solution, meeting the ever-evolving expectations of consumers. The platform supports Retail Self-Enablement, a capability which allows them to readily adapt to changes at the ‘speed of business‘ and meets the customers’ return on investment goals.”
According to the company, through the self-enablement capability and integrated loyalty and promotions management, it is easier to execute customer affinity programs. Weis Markets will be positioned to react to changing business strategies, supporting the business to increase customer engagement.
“We’ve selected the ELERA platform to efficiently enhance our overall customer experience because it supports scalability in deploying customer focused solutions,” said Greg Zeh, Weis Markets CIO and SVP. “That’s important when you consider point of sale is a crucial customer touch point and one that is the key to offering a strong customer experience.”
Weis selected ELERA because of the software benefits it will achieve by unifying the overall shopping experience with e-commerce integrations, loyalty and promotions and various other touchpoints in the store. These tie to the company’s POS hardware infrastructure without disruption.
ELERA speeds digitization by providing retailers with a platform to develop, iterate and scale new applications and services across touchpoints and devices that span their entire physical and online store infrastructure.
Toshiba Global Commerce Solutions is a global market share provider in retail store technology and retail’s first choice for unified commerce solutions. Together with a global team of dedicated business partners, it advances the future of retail with innovative commerce solutions that enhance customer engagement, transform the in-store experience and accelerate digital transformation.