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NuZee Promotes Franklin To SVP, Sales And Marketing

NuZee
Marie Franklin

Plano, Texas-based NuZee, a producer and co-packer of single-serve coffee formats, has promoted Marie Franklin to SVP of sales and marketing. In her new role, she will be responsible for helping lead sales and marketing strategies within the company, including team management and driving revenue.

NuZee carved out an expanded role to capitalize on Franklin’s expertise in the marketing and sales channels. In her previous role as the VP of sales, she helped roasters innovate, achieve their taste goals and compete in the single serve arena.

“Single-serve coffee formats continue to be a popular choice in the coffee category, which we believe opens the door for disruption in the coffee market. Consumers want convenience but are seeking better quality and a more craft experience,” Franklin said.

“I am excited to use my industry expertise to elevate the single serve experience and provide solutions for roasters looking to highlight their coffees in an innovative way. To me, coffee should be an experience. Allowing consumers to craft a cup from their favorite roaster wherever they want to be is a game changer, and it is such an honor to help further consumer accessibility as a part of NuZee.”

Franklin joined NuZee in 2021. Prior to this role, she was the director of quality and education at Caffe Umbria from 2015-20 and was the director of global sales at Sustainable Harvest Coffee Importers from 2014-15.

Before that, she was played a role in leading Portland Roaster to Roast Magazine’s Roaster of the Year designation and held marketing and sales positions at Oregon-based coffee companies.

“Since her first day as part of the NuZee team, Marie has shown so much skill and demonstrated a keen knowledge for driving sales. Her extensive background in the coffee industry coupled with her incredible work ethic have played a large role in the overall growth of our company in the last few years,” said Travis Gorney, chief innovation officer and VP of sales at NuZee.

“Our team believes that her unique approach to leadership and marketing endeavors will drive us toward many years of success.”

For more beverage news from The Shelby Report, click here.

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