Loveland, Colorado-based Grass Fed Foods has announced the formation of the nation’s largest grass fed beef platform by merging SunFed Ranch and Teton Waters Ranch.
In the merger, Grass Fed Foods will becomes the foremost outlet for grass fed beef products, bringing together SunFed Ranch, a California-based leader in prime cuts and grinds, and industry pioneer Teton Waters Ranch based in Colorado, which offers a portfolio of beef products. The combined businesses will have more than $150 million in sales.
“For Grass Fed Foods, having SunFed Ranch and Teton Waters Ranch joined under one comprehensive grass fed beef platform is the first step in providing grocers and foodservice customers with access to a convenient, turnkey solution for grass fed beef products in the U.S.,” said Jeff Tripician, president and CEO.
“We are building this platform to provide our customers with the ability to order all the beef they need – from fresh boxed beef/primals, case-ready steaks, grinds and patties to processed items like hot dogs, dinner and breakfast sausages, meatballs and cocktail franks – all on one purchase order, on one truck, from one company. And everything we do ties to our three value pillars which emphasize products that are better for you, better for the planet, better for the cattle and the ranchers who raise them.”
According to the Power of Meat report, more than eight in 10 shoppers are looking for one or more “better-for” options when purchasing meat. And for those specifically focused on the planet, 74 percent are looking specifically for additional beef options.
“As fifth-generation ranchers, our role as stewards of the land, livestock and ranchers is at the very core of what we do at SunFed Ranch,” said Chris Donati, SunFed Ranch co-founder. “We have grass fed ranching and livestock relationships that allow us to scale the brand with great partners coast-to-coast.”
Amanda Duran, chief revenue officer for Grass Fed Foods, plans to have Teton Waters Ranch and SunFed Ranch launch into foodservice in early 2023, “with the strong demand by younger Millennial and Gen Z consumers and established consumers who care about better-for claims upgrading their shopping carts. It is only natural for beef to find its way onto progressive-minded menus across the country – from fast casual, to colleges and universities, to corporate dining, grass fed beef is a clear upgrade consumers want and expect today.”