St. Louis, Missouri-based Schnuck Markets donated $250,135 to The Salvation Army’s annual Tree of Lights campaign through its “Round Up at the Register” program.
Customers had the option to round up their purchases to the nearest dollar, with 100 percent of donations from the two-week campaign benefiting The Salvation Army. Customers donated $237,424 and Schnucks added $12,711.
“Each year during the holidays, our customers show their immense generosity towards The Salvation Army at checkout through our Round Up at the Register campaign and by donating to the red kettles at the entrances of our stores,” said Todd Schnuck, Schnucks chairman and CEO.
“We congratulate The Salvation Army on a successful 75th annual Tree of Lights campaign and thank them for the tireless support they bring to those in need. Together, we continue to ‘Nourish People’s Lives’ in the communities that we have the honor of serving.”
All money raised during the program stays in the market in which it was donated to support local programs and services, including helping to provide food, shelter, support for veterans, addictions treatment and emergency disaster services throughout the year.
“The generous people of Schnucks continue to demonstrate excellence through the numerous ways they help others needing assistance during these most difficult days,” said Robert Webster, The Salvation Army.
“It is an honor for The Salvation Army to work alongside the teammates and leadership of the Schnucks corporation, making a difference serving others when they need us most.”
The funds donated through the Round Up are in addition to those donated by customers who gave at The Salvation Army’s iconic red kettles that were located at all Schnucks stores through Christmas Eve. In 2022, The Salvation Army of Greater St. Louis recognized Schnucks with the “Doing the Most Good” award.
Founded in 1939, Schnucks Markets is a third- and fourth-generation, family-owned grocery retailer, operating 114 stores with 12,000 employees, serving customers in Missouri, Illinois, Indiana and Wisconsin. The company annually donates more than $13 million in food to pantries.