Bloomfield Hills, Michigan-based eGrowcery and AdAdapted are partnering to help retailers grow their digital footprint and related sales.
The move will also support efforts by CPG brands to personalize the shopping experience and drive engagement, purchase intent and increased spend on retailers’ digital advertising platforms.
“This partnership is all about eGrowcery and AdAdapted driving more platform eyeballs and enabling more sales for the retailers we serve,” said Patrick Hughes, CEO, eGrowcery.
“It creates the optimal combination of shoppable promotional messages that are relevant to the shoppers’ needs and match those with our retail client’s objectives. If we are not continually helping our retailers grow, we are not doing our job.”
The joint offering helps retailers and brands extend their reach to where customers spend their time online, while also giving them a first-to-market path to conversion.
“AdAdapted and eGrowcery are creating a superior digital shopping experience that will drive measurable results for both suppliers and retailers,” said Molly McFarland, co-founder and chief revenue officer, AdAdapted.
“AdAdapted’s patented shoppable technology and experienced sales and execution team, combined with eGrowcery’s superior eCommerce experience, creates a win for the customer, advertiser and retailer.”
Those interested in learning more about the eGrowcery and AdAdapted partnership can click here.
eGrowcery is an e-commerce solution designed to service grocery retailers. The platform is an end-to-end, omnichannel solution that integrates with back-office/POS systems while enabling retailers to personalize their own shopper experience.
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