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Duda Farm Fresh Foods Names Bassetti As President

Duda
Mark Bassetti

Oviedo, Florida-based Duda Farm Fresh Foods has announced Mark Bassetti, former COO and SVP, as the subsidiary’s new president.

“Mark brings 31 years of experience to the role and is incredibly qualified, with both industry knowledge and the leadership traits necessary to lead Duda Farm Fresh Foods successfully,” said Barton Weeks, COO.

“Because of the unique demands of the fresh produce business and our business model, Mark was determined to be the most qualified candidate to fill this position. I am pleased that Mark emerged as the right candidate for the job.”

Duda
Samuel “Sammy” Duda

Bassetti’s promotion follows the appointment of Samuel “Sammy” Duda as the new CEO of DUDA, its parent company. He previously served as the president of Duda Farm Fresh Foods before being selected as CEO-elect by the board of directors in June.

This plan was part of a succession process to prepare for the December retirement of former CEO David J. Duda.

“I am equally humbled and excited to step into this role. I look forward to the opportunity to lead Duda Farm Fresh Foods and, working with my colleagues, continue our mission of delivering quality farm fresh products to consumers and their families across the country,” Bassetti said.

As CEO, Sammy Duda is looking forward to working with Bassetti, along with the rest of its subsidiary leaders. “I look forward to leading a well-rounded company built on teamwork, trust and humility,” he said. “Together, we can each play our part in continuing [our] legacy of success.”

With primary locations in Florida, California, Arizona, Georgia and Michigan, Duda Farm Fresh Foods is a grower, shipper, processor and marketer of fresh vegetables and citrus. It has expanded its facilities to accommodate recent developments such as celery juicing and other health and wellness trends.

For more produce news from The Shelby Report, click here.

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