To commemorate the 100th anniversary of Disney, Lakeville, Minnesota-based Post Consumer Brands is participating in the Disney 100 Years of Wonder celebration with the launch of multiple, limited-edition offerings.
Post worked with Disney to create a themed fruity cereal, a confetti cake flavored cereal and a special edition collector’s cereal item.
The themed fruity cereal features Mickey Mouse head-shaped silhouette cereal pieces with other characters on the box. Consumers can purchase this item throughout 2023.
In addition, the new confetti cake flavored cereal will have updated packaging throughout the year to celebrate three Disney and Pixar characters during specific times. Both offerings will be available at major mass and grocery retailers nationwide.
The main attraction from the Post and Disney cereal collaboration is a special edition of the new confetti cake cereal in a Mickey Mouse-themed collector’s metal tin. Inside the metal case, fans will find a special edition cereal box featuring a retro design inspired by Post and Disney’s first collaboration on Post Toasties cereal in 1934.
The metal tins retail for $40. Fans are encouraged to follow the brand on Instagram for more details about the launch, which will be available at Walmart in limited quantities.
“Post Consumer Brands is honored to join in the celebration of Disney100 alongside other manufacturers creating unique offerings this year,” said Logan Sohn, senior brand manager at Post Consumer Brands.
“We are inspired by Disney and the wonder they’ve unlocked for consumers over the past 100 years, and we hope these themed cereal offerings help bring the celebration to life at the breakfast table.”