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Northeast Wholesaler/Distributor News

UNFI To Showcase Wide-Ranging, Innovative Portfolio At Orlando Selling Show


Providence, Rhode Island-based United Natural Foods Inc. plans to host approximately 4,000 customers, suppliers, vendors and emerging brands at its Spring and Summer Show Feb. 7-8 in Orlando, Florida.

The show, which kicks off the first of UNFI’s four major selling shows in 2023, offers attendees the opportunity to meet with experts across natural, GM/HBC, meat, seafood, produce, and bakery and deli departments to take advantage of deals, view what’s trending in the New Product Showcase and network with a community of industry experts.

“Our selling shows are a great way for our customers to discover new products and trends that extend their reach and relevance with shoppers, and in return, help them drive sustainable growth and a competitive edge in the marketplace. Simultaneously, our selling shows create a compelling experience for our suppliers to make connections and lasting relationships with a broad network of retailers looking to motivate shoppers with an on-trend portfolio of products,” said Jillian D’Elia, senior director of event strategy at UNFI. “Throughout the 170,000 square feet of show floor space, retailers and suppliers can find the right selection of products, prices and people to help them optimize the spring and summer seasons.”

The New Product Showcase will spotlight more than 30 participating suppliers featuring more than 50 new products across grocery, frozen, chill, and bakery and deli categories.

Professional Services to share solutions

With a customizable suite of business solutions, UNFI Professional Services helps independent grocery retailers succeed by increasing sales, decreasing costs and enhancing their customer experience. During the UNFI Orlando show, Professional Services will spotlight several new and innovative solutions from electronic shelf labels and scan-and-go technologies to employee training tools, e-commerce programs and specialty products that can help grocery retailers stand out from the competition.

The power of produce

Produce displays not only engage consumers with color and sweet smells the moment they walk through a retailer’s door, but they serve as a destination driver and sales builder. To celebrate the power of produce, UNFI is launching its annual Sumo Citrus display and sales contest following the Orlando show. Prizes will be awarded to participating retailers in the following three categories:

  • Best display incorporating UNFI provided promotional materials;
  • Highest sales increase in year-over-year by percentage; and
  • Highest sales increase year-over-year by volume.

Sumo Citrus is one of the most popular seasonal produce releases. Interested retailers can connect with UNFI associates at booth 509 or by contacting their account manager.

UNFI brands

Consumers continue to gravitate toward private label products as one way to stretch their food dollar during uncertain economic times. With a private label portfolio of more than 5,000 products across 200 categories and 18 trusted brands, including Essential Everyday, Woodstock, Stone Ridge Creamy and Culinary Circle, UNFI helps retailers connect consumers with the right products for their family.

One UNFI brand, Wild Harvest, has a refreshed look, designed to modernize shelf appeal for the entry-level organic shopper and reposition the brand with a sharper focus on family, ease and taste. Orlando show attendees can become more familiar with the updated branding and new packaging, which features the “Our Harvest Promise” seal and includes numerous product specific health callouts, such as gluten free and Non-GMO Project Verified. More than 70 percent of Wild Harvest products are Certified Organic.

Emerging brands

The UNFI UpNext team discovers and mentors emerging entrepreneurs and brands, guiding their path to growth while granting UNFI customers access to a differentiated product mix. The night before the Orlando Show begins, the UpNext team will host its Pitch Slam event to help introduce emerging brands to UNFI retailers.

During this show, Pitch Slam pits UpNext suppliers against each other in an elevator pitch competition where attendees can vote on their favorite presentation. The winning brand will be recognized on the show floor and receive a discounted booth at a future UNFI selling show.

UNFI customers or suppliers interested in registering for any of UNFI’s four major selling shows should visit https://www.unfishowcases.com/ or email [email protected]

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