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The Fresh Market Hires New VP, Merchandising Food Service

The Fresh Market
Nathan Baldwin

Last updated on January 27th, 2023 at 05:41 pm

Greensboro, North Carolina-based The Fresh Market has hired Nathan Baldwin as VP of merchandising food service.

In this new role, his responsibilities include overseeing a team and leading all the aspects of The Fresh Market’s new “kitchens” inclusive of design, workflow, operations, product selection, merchandising, profit and loss accountability. He will report directly to Dan Portnoy, CMO.

Baldwin earned his bachelor’s in restaurant and hotel management from the Anderson School of Management at The University of New Mexico. He went to work for Chili’s Grill & Bar, where he spent more than 20 years. He began his career as a restaurant manager, working his way up to various roles in the company’s corporate office as senior director of culinary operations, VP of operation services and VP of strategic growth and finance.

Baldwin most recently served as VP of restaurant services, where he designed, simplified and executed operational strategy and innovation to support more than 1,350 domestic company and franchised restaurants. 

“Nathan brings a wealth of experience in the restaurant industry to The Fresh Market, which will be key in helping us grow our store concept moving forward,” Portnoy said. “We look forward to his contributions in the years to come.”

The Fresh Market was voted as the “Best Supermarket in America” by USA Today’s 10 Best Readers’ Choice Awards 2022 and 2021, “America’s Best Customer Service 2021” by Newsweek and Statista. It operates 160 stores in 22 states across the U.S. and was named The Shelby Report of the Southeast’s 2022 Innovator of the Year.

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