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Albertsons Companies Launches Digital Health, Wellness Platform


Last updated on June 27th, 2023 at 01:59 pm

Boise, Idaho-based Albertsons Companies has launched Sincerely Health, a digital health and wellness platform that is accessible on 16 of its banners’ grocery apps and websites.

Sincerely Health is designed to help improve lives by connecting, educating, encouraging and rewarding customers on their health and wellness journey so they can make informed choices regarding food, physical activity, sleep and mindfulness.


Sincerely Health was built in collaboration with healthcare providers, insurance companies and technology organizations who share a broader purpose to improve the health and well-being of every community they serve. The teams also gathered insights from more than 10,000 customers and employees. The platform will continually evolve based on customer feedback, which will also inform new features, collaborations and enhancements.

“We are introducing Sincerely Health with a singular intention to improve lives,” said Omer Gajial, chief digital officer and EVP Health at Albertsons Cos.

“As a grocery and pharmacy retailer committed to the health and wellness of our communities, we are empowering customers to have a connected and personalized view of their health across food, nutrition, activity, mental well-being and pharmacy services, enabling them to make more informed choices.”

Sincerely Health begins with a brief questionnaire that measures a customer’s health score based on seven dimensions of well-being. The scores are calculated using actuarial science, considering varying lifestyle factors such as age, gender, nutrition, lifestyle choices and mental health.

The platform also enables users to link activity trackers such as Apple Health, Fitbit and Google Fit, as well as log their vitals and medication regimen to have visibility and control over their health and well-being. Customers can set small achievable goals to improve their health score, track their progress and receive insights and rewards for achieving those goals.

Albertsons’ Sincerely Health platform also offers an online pharmacy experience, including tools for managing prescriptions, scheduling vaccine appointments and connecting users with general practitioners through telehealth services.

Customers joining Sincerely Health from their preferred banner’s grocery app will receive an initial incentive of up to $25 off a grocery purchase redeemable across stores. As customers take additional actions such as set a health goal or respond to a health recommendation, they can earn additional points.

Sincerely Health is available at the following grocery banner apps and websites: Albertsons, Albertsons Market, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, United Express, Market Street, Amigos, Pavilions, Star Market and Carrs.

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