For the fifth consecutive year, Salisbury, North Carolina-based Food Lion Feeds has launched its orange bag campaign.
The program runs through March 21 and benefits Feeding America and local partner food banks throughout its 10-state operating area. Food Lion Feeds was founded in 2014 by the company to address food insecurity.
According to Feeding America, the campaign is critical as more than 53 million people turned to food banks, pantries and other private assistance programs in 2021.
Customers can purchase a branded orange bag or make a cash donation at checkout in-store or online through its app. The foundation will help provide five meals for the sale of every bag to Feeding America and its partners for up to 1 million meals.
The amount donated to each bank will be based on the number of bagged oranges sold in each service area. Additionally, 100 percent of all cash donations will support Feeding America. Since the campaign began in 2019, customers have provided about 6 million meals.
“At Food Lion, we believe no one should have to choose between dinner and rent or gas and groceries, and we all work together to set families up for success in life,” said Kevin Durkee, manager, Food Lion Feeds. “By supporting the orange bag campaign, our customers and Food Lion Feeds help nourish our neighbors facing hunger and provide hope and create a better tomorrow.”
Through Food Lion Feeds, Food Lion has helped to provide more than 1 billion meals and has committed to donate 1.5 billion meals by 2025. It is the only company in the country to be named an Energy Star Partner of the Year for 21 consecutive years. Founded in 1957, the grocer is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Ahold Delhaize.
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