Last updated on March 9th, 2023 at 12:12 pm
New York-based Cleancult has announced its largest retail expansion to date into more than 3,000 Walmart stores nationwide.
Through this new class of trade, Cleancult will bring its paper-based refill cartons of hand soaps, dish soaps, all-purpose cleaners and laundry into the homes of more customers.
Cleancult supports Walmart’s goal to avoid or reduce one billion metric tons of emissions from its global value chain by 2030. Cleancult has been recognized as a Giga-Guru by Walmart as part of its supplier engagement platform Project Gigaton, the top recognition status for suppliers engaging with Project Gigaton.
The Giga-Guru status acknowledges companies that are driving sustainable impact by setting SMART goals that are shared publicly and report having reduced or avoided emissions in at least three areas.
In addition to implementing these goals, Cleancult is an activator in the U.S. Plastics Pact, a global network that hopes to ensure that all plastic packaging be reusable, recyclable or compostable by 2025. Cleancult is a member of the Sustainable Packaging Coalition, supporting its mission to take action toward packaging sustainability.
“We welcome Cleancult to Walmart. Cleancult’s commitment to plastic elimination is the kind of innovations we need at scale to collectively reduce plastic use and become more regenerative,” said Jennifer R. Jackson, SVP, household essentials, Walmart U.S.
“At Walmart, our purpose is to help people save money and live better – collaborating with suppliers such as Cleancult on products that make the more sustainable choice more accessible for our customers is a great example of how our purpose comes to life.”
Cleancult’s refillable model transitions to brick-and-mortar due to its refill system. Instead of repeatedly buying single-use plastic bottles, consumers can purchase a refillable glass dispenser that doesn’t need to be replaced, along with soap refills in recyclable, paper-based cartons. This household swap reduces plastic waste created from typical home cleaning routines by 90 percent. By making the switch, consumers can eliminate more than 330 million pounds of plastic from entering the environment each year.
Cleancult products will roll out in-store and online at Walmart over the coming months with additional cleaning categories to follow, totaling more than 3,100 points of distribution. Cleancult is also unveiling a fresh look with a new packaging design and fresh scent portfolio. Cleancult will incorporate improved formulas over the next few months with new fragrances across dish soap, hand soap, laundry and all-purpose cleaners, including wild lavender, lemon verbena and sea minerals.
“Over the past year, Cleancult has been rapidly expanding our distribution across various shopping channels throughout the U.S. and we are thrilled to team up with Walmart on our largest retail endeavor to date,” said Ryan Lupberger, co-founder and CEO.
“As the first retailer to showcase our full lineup of household essentials in the new Cleancult branding, Walmart’s like-minded objectives to reduce single-use plastic waste and drive environmental change for our planet makes this collaboration even more impactful. As we further our mission, the goal to bring accessible sustainable solutions to more and more people is not only a fundamental business model, but also an innate responsibility to our community and the cleaning industry. Through key retail partners, including Walmart, we have grown the brand’s retail presence by 7,500 percent since 2019 and are excited to continue on this positive growth trajectory.”
Cleancult’s refillable cartons will start at $7.48 and the reusable corresponding glass dispensers can be purchased for $8.98 each. For more information on its suite of sustainable products, visit cleancult.com.
