Jacksonville, Florida-based Winn-Dixie is lowering prices on more than 150 items through the grocer’s “Down Down” program.
Discounted products for the spring season include fresh produce and dairy items, pantry staples, frozen appetizers and meals, family favorite snacks, health and beauty products and essential household cleaning supplies. Items included in the “Down Down” program are updated each season, giving shoppers more opportunities to save on products throughout the year.
“We know saving money without sacrificing quality is a top priority, and we are committed to helping our customers stretch their hard-earned dollars,” said Dewayne Rabon, chief merchandising officer for Southeastern Grocers.
“Through our signature ‘Down Down’ program, with prices that are down and staying down, we strive to make it easy for busy shoppers to maximize value on their grocery budgets. At our local Winn-Dixie stores and online, our neighbors can trust they will find top quality items at winning prices.”
Winn-Dixie is also providing discounts on national brand items, along with its award-winning line of Southeastern Grocers products, including grocery essentials such as diced tomatoes, oven-roasted deli chicken, sour cream, fruit snacks and old-fashioned oats. Customers can find “Down Down” items marked with a red hand on signs and tags throughout the stores.
The grocer’s online ordering platform offers customers grocery delivery and curbside pickup with the same savings benefit of in-store deals and promotions, including “Down Down” pricing. Orders of $35 or more will receive free delivery or pickup, for a limited time.
In addition to shopping items identified in Winn-Dixie’s “Down Down” program, customers can increase their savings by using the grocer’s loyalty program. Ranked by Newsweek as one of the best grocery loyalty programs in the country for several years in a row, Winn-Dixie’s rewards program offers points that can be redeemed for money off groceries, as well as Mystery Bonus points multipliers and personalized rewards offers.
Founded in 1925, Winn-Dixie grocery stores, liquor stores and in-store pharmacies serve communities throughout five southeastern states: Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie Stores is a subsidiary of Southeastern Grocers, an omnichannel retailer serving customers in brick-and-mortar grocery stores, liquor stores and in-store pharmacies, as well as online with grocery delivery and curbside pickup throughout the Southeast.
For more information, visit winndixie.com.
