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Vitaminwater Adds Two Flavors, Reformulates Zero Sugar Line


Last updated on March 13th, 2023 at 05:01 pm

Atlanta-based vitaminwater has added two new flavors to its zero sugar lineup, including a reformulation for all six zero sugar flavors.

The new zero sugar reformulation offers the latest sweetener formula that includes monk fruit and stevia, in addition to added vitamins and nutrients. The products are available nationwide at mass retailers, grocery stores and convenience stores.

According to the company, the new flavors “serve as an extension of vitaminwater’s promise to ‘nourish every you.’ Inspired by the notion that multiple sides of ‘you’ have needs, vitaminwater encourages individuals to nourish each and every one. Whether your body, your emotions, or your complexities, vitaminwater has something in its suite of products to celebrate your multifaceted self.”

Joining vitaminwater’s zero-sugar rainbow of flavors, the two new flavors are:

  • ‘with love’ is infused with raspberry and dark chocolate for a unique taste. The nutrient-enhanced water beverage features a boost of magnesium (85mg) to help support heart health and 100 percent antioxidant vitamin C alongside vitamin A (25 percent) and vitamin E (30 percent).
  • ‘forever you’ contains tropical coconut lime flavors with white curcumin (18mg) alongside 100 percent antioxidant vitamin C, vitamin A (25 percent) and vitamin E (30 percent). Both drinks are a source of vitamin b3, vitamin b5, vitamin b6 and vitamin b12.

“By leveraging extensive consumer and beverage technology data, we were able to reinvent the zero-sugar lineup with an innovative new formula and add two delicious new flavors to the line-up so people can nourish even more sides of themselves,” said Tiphanie Maronta, group director, innovation, vitaminwater.

The new innovations come on the heels of a marketing campaign that was launched in the summer of 2022 featuring Lil Nas X. This year will feature consumer engagement touch points, as well as creative content in partnership with Lil Nas X to evolve their partnership.

For more information about vitaminwater, visit vitaminwater.com.

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