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BJ’s Deploys Simbe’s ‘Tally’ Technology In Clubs


Marlborough, Massachusetts-based BJ’s Wholesale Club has partnered with Simbe Robotics to roll out its business intelligence solution, Tally, to all club locations across the company’s footprint.

Incorporating Simbe’s AI-powered solution into operations will provide greater visibility into store conditions and provide deeper business insights, improving operational efficiencies and enhancing the member experience.

“We are excited to collaborate with Simbe to bring their industry-leading technology and platform to our clubs,” said Jeff Desroches, EVP, COO, BJ’s Wholesale Club.

“By deploying Tally in all of our club locations, we will gain unprecedented insights which will leverage real-time data, enabling us to continuously improve our operation and ensure that we’re offering the best possible experience to both our team members and members.”


Tally autonomously roams club aisles multiple times per day, using computer vision technology to collect shelf data that ensures products are in-stock, shelved appropriately and accurately priced. This real-time data unlocks efficiencies that enables faster restocking, directs BJ’s team members to locate products and provides visibility into inventory tracking.

Ultimately, Tally allows employees to be more efficient and re-focus more of their time towards providing customer service. Additionally, data captured by Tally can be virtually reviewed to ensure optimal club conditions and accurate merchandising execution.

“BJ’s Wholesale Club and its executive leadership are committed to providing the best experience possible for both team and club members, and our platform unlocks actionable data that will take that mission to the next level,” said Brad Bogolea, CEO, Simbe.

“Our team has partnered with BJ’s to refine our computer vision technology to accommodate the unique layout and product assortment in a warehouse club. By leveraging Tally to automate inventory tracking, BJ’s will gain transformative visibility that will inform decisions, improve operations and provide even greater value to members.”

BJ’s Wholesale Club Holdings Inc. operates 237 clubs and 165 BJ’s Gas locations in 18 states.

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