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Giant Eagle Introduces MyPerks Conveyor Belt Advertising

Giant Eagle MyPerks MessageWrap

Pittsburgh, Pennsylvania-based Giant Eagle and MessageWrap have announced their latest partnership to promote the grocer’s myPerks loyalty program by transforming checkout conveyor belts into moving billboards.

The belts highlight features and savings opportunities for Giant Eagle shoppers when they opt into and use the myPerks loyalty program. Additionally, the belt covers help cashiers explain the new program to shoppers.

“We’ve seen an outstanding return on investment by partnering with MessageWrap through the promotion of our fuelperks+ program and we are excited to use MessageWrap again to educate our customers on the rollout of myPerks,” said Diane Stevens, senior manager of in-store communication at Giant Eagle.

“Giant Eagle is committed to delivering the best value to our customers, especially as today’s challenging climate has impacted family budgets everywhere. Our myPerks program allows us to give back to our customers in concrete, tangible ways, and we are thrilled that MessageWrap can help our cashiers inform our shoppers about these benefits.”

MessageWrap has worked with Giant Eagle for the past five years to boost customer loyalty, equipping about 4,000 lanes with MessageWrap printed conveyor belt covers during that time.

“Giant Eagle works tirelessly to innovate and improve the customer experience at their stores, and we’re honored to join them in educating their shoppers on the benefits of myPerks,” said CEO Nathan Vanderploeg.

“MessageWrap creates a seamless intersection between visual advertising, the information offered by cashiers and an action that will benefit the customer, like signing up for and using loyalty perks. With this latest partnership, Giant Eagle cashiers can inform shoppers at the key moment of checkout about how myPerks has expanded daily savings and sign them up on the spot.”

Rewards of the new myPerks program promoted by MessageWrap include personalized benefits resulting in free groceries and fuel through a “first-of-its-kind” loyalty program. Guests of the rewards program have the option to switch to a new multi-tiered program that will deliver groceries and gas savings in various ways, and shoppers are also able to get extra perks when purchasing any Giant Eagle brand products.

For more information about the company’s advertising, visit messagewrap.com.

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