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SpartanNash Hires New VP, Merchandising Strategy And Analytics

SpartanNash names new VP of merchandising strategy
Arpen Shah

Grand Rapids, Michigan-based SpartanNash has hired Arpen Shah as VP of merchandising strategy and analytics.

Shah will be responsible for merchandising strategy and analytics for the overall merchandising business. He will also lead promotional planning, shelf technology, category management and merchandising data analytics.

“Arpen is an astute and people first merchandising executive who has a strong background in category management and analytics,” said Bennett Morgan, SVP and chief merchandising officer. “His expertise and relentless innovative drive will accelerate our customer-led merchandising transformation.”

Shah joins SpartanNash from Essendant, where he served as senior director of merchandising enablement. Prior to Essendant, Shah held roles at U.S. Foods, United Stationers and Canon.

The hiring of Shah showcases SpartanNash’s investment in its merchandising transformation – discussed at the company’s Investor Day – which involves leveraging data and insights to drive enhanced category planning, promotional effectiveness and customer-focused innovation.    

SpartanNash has a diverse group of national accounts, distributing grocery and household goods, including its Our Family portfolio of products, to locations in all 50 states, in addition to distributing to the District of ColumbiaEuropeCubaPuerto RicoHondurasIraqKuwaitBahrainQatarDjibouti, Korea and Japan.

To support its distribution business, it operates a network of distribution facilities and a nationwide transportation fleet. In addition, the company owns and operates 147 supermarkets – under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market.

For more information about the distributor, visit spartannash.com.

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