Greensboro, North Carolina-based The Fresh Market is partnering with Feeding America to launch a fundraiser to support relief efforts in areas recently impacted by tornadoes.
Through May 2, customers at The Fresh Market stores in Alabama, Arkansas, Mississippi, Illinois, Indiana and Tennessee will have the opportunity to round up their purchases to the nearest dollar or make a donation at the register to support disaster relief efforts in the wake of recent tornadoes that have impacted communities in parts of these states.
“We are deeply saddened by the destruction and loss of life caused by the recent tornadoes,” said Jason Potter, CEO.
“As a company with a strong commitment to giving back to the communities we serve, we are proud to partner with Feeding America to provide critical food support to people affected by these devastating storms.”
All funds raised through the roundup will support the following Feeding America partner food banks. Each food bank is closest to disaster areas in that state:
- Alabama – Montgomery Area Food Bank;
- Arkansas – Arkansas Foodbank;
- Illinois – Northern Illinois Food Bank;
- Indiana – Gleaners Food Bank of Indiana;
- Mississippi – Mississippi Food Network; and
- Tennessee – Second Harvest Food Bank of Middle Tennessee.
“We are grateful for The Fresh Market and their continued partnership during this critical time,” said Lauren Biedron, VP of corporate partnerships at Feeding America. “This generous campaign will help provide much-needed assistance to communities put at risk for food insecurity by these devastating tornadoes.”
The Fresh Market operates 159 stores in 22 states across the U.S. It was named as the “Best Supermarket in America” by USA Today’s 10 Best Readers’ Choice Awards 2022 and 2021, “America’s Best Customer Service 2021” by Newsweek and Statista and a top 5 most trusted grocery retail brand for specialty and natural/organic foods in the 2022 BrandSpark Most Trusted Awards,
For more information, visit thefreshmarket.com.