Garner, North Carolina-based Butterball has launched Butterball Hearty Turkey Sausage. The butcher-style turkey sausage link is bun-length and offers the same taste and texture of its pork counterparts, but with 70 percent less fat than pork and beef smoked sausage, according to USDA data.
It is available in two flavors: Old World Smoked and Polish Style.
“The fully cooked smoked sausage category needs some sizzle, and we are going to deliver,” said Michelle Lieszkovszky, leader of new consumer solutions at Butterball. “Consumers expect healthy and delicious tasting turkey products from Butterball. They’ll crave the robust flavor and coarse texture of our Hearty Turkey Sausage. It’s everything that you’d expect from a traditional pork sausage but with less fat. Retailers can now diversify their meat case selections with turkey sausage links, offering a flavorful and convenient alternative to pork or chicken.”
Butterball Hearty Turkey Sausage is precooked, gluten free and takes minutes to prepare on the grill or in the skillet or microwave. It is sold in 12-ounce units, with four links per package, and can be found at select retailers using Butterball’s product locator. Broader retail distribution is scheduled for this fall.
Butterball LLC provides retail and foodservice products to customers in more than 45 countries. It is committed to being an industry leader in quality, food safety and animal care and well-being and was the first major turkey company to voluntarily achieve certification through American Humane.
The company employs more than 6,500 team members who work in production facilities, live operations and offices across Arkansas, Illinois, Kansas, Missouri and North Carolina.
For consumer questions or information, visit Butterball.com or call the Butterball Turkey Talk-Line, 1-800-BUTTERBALL (1-800-288-8372).