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Hy-Vee Healthy You Subscription Service Launches

Hy-Vee Healthy You

Last updated on June 27th, 2023 at 01:53 pm

New program helps individuals create personalized health and wellness plan 

Hy-Vee has launched Hy-Vee Healthy You, a health and wellness subscription service designed by company dietitians to help individuals develop healthier lifestyles through personalized nutrition counseling, preventative health screenings and more.

The subscription service is available across Hy-Vee’s eight-state region to individuals 18 and older. 

The Hy-Vee Healthy You subscription includes the following:

  • Two 30-minute appointments per month with a Hy-Vee dietitian to discuss strategies to achieve individuals’ health and wellness goals;
  • Unlimited access to Short & Sweat fitness videos (40-plus episodes available);
  • On-Demand Freezer Meal Workshops;
  • Wellness classes focused on trending nutrition topics, as well as product recommendations and recipes to incorporate into customers’ routines;
  • Nutrition programs such as Healthy Habits Menus, Balancing Your Blood Sugar, Weight Management;
  • Free registrations on wellness challenges;
  • Hy-Vee dietitian private chat portal; and
  • Two free health screenings per year (at participating locations).

The subscription service is available for $99 a month. To register, visit hy-vee.com/health/hy-vee-dietitians/hy-vee-healthy-you-subscription.aspx

Hy-Vee has employed a team of registered dietitians for more than 20 years to share nutritional resources within its local communities. The team offers in-store as well as virtual dietitian services, allowing customers to work with a dietitian in the comfort of their own home. Also, select services are available in Spanish. The dietitian team also offers preventative health screenings for cholesterol, A1c and more. 

Hy-Vee offers more than 190 in-store HealthMarket departments, which feature organic and specialty items like gluten-free, dairy-free and plant-based products to support specific lifestyles. In addition, Hy-Vee dietitians can offer customers store tours and product recommendations.

Hy-Vee also has an e-commerce site, WholeLotta Good, which offers dietitian-approved food, vitamins, supplements, fitness equipment and household products available for shipping.

To learn more about Hy-Vee’s dietitian events and services, search by location.

Hy-Vee Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $13 billion annually.

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