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Food City Campaign Supports Paralyzed Veterans

Food City named Southeast Retailer

In partnership with Paralyzed Veterans of America and seven-time NASCAR champion Richard Petty, Abingdon, Virginia-based Food City is holding its annual in-store checkout donation campaign through July 25.

Paralyzed Veterans of America is a national nonprofit service organization dedicated to supporting veterans with spinal cord injuries and diseases such as MS and ALS.

Designed to help PVA ensure disabled veterans receive the benefits and health care they need, the annual campaign has raised $3.19 million since 2011. The supermarket chain aims to top last year’s fundraiser, which brought in more than $439,000.

“PVA is so honored to be embarking on our 12th year of partnership with Food City,” Robert Thomas, Paralyzed Veterans of America’s national president and board chair, said in a statement.

“Thanks to Food City, their generous customers and long-time supporter Richard Petty, PVA can support even more veterans around the nation and help them live full, independent lives well after injury or diagnosis.”

For his part, Petty said he is “always honored” to support PVA and its partnership with Food City.

“Being a part of such an awesome campaign during such an important holiday is a real privilege,” he said. 

Steven C. Smith, Food City president and CEO, said, “We are forever grateful to our hardworking staff and loyal customers. With their help, we have helped PVA fulfill its mission and we look forward to working alongside them and Richard Petty again this year to do it again.”

Headquartered in Virginia, K-VA-T Food Stores, Food City’s parent company, operates 137 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, north Georgia, and Alabama.

Food City was recently named The Shelby Report of the Southeast’s 2023 Retailer of the Year.

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