Bentonville, Arkansas-based Insite AI, an AI-enabled category and revenue growth partner for large consumer brands, has named Kristine Joji as EVP of strategy consulting.
With a primary focus on consumables and secondary focus on grocery, Joji will focus on enabling major brands to price strategically, promote efficiently and grow category and market share.
Joji is a merchandising leader who has made significant contributions during her 20-plus-year career as the former VP of merchandising at Walmart. She played a pivotal role at Walmart in working with executives at major consumer brands in dry goods and consumables.
In her role as EVP of strategy consulting at Insite AI, she will leverage her experience in driving merchandising strategies to help top consumer brands elevate their retail partnerships in an efficient manner.
“We are thrilled to welcome Kristine [Joji],” said Shaveer Mirpuri, co-founder and CEO.
“Her history of working with large consumer brands to accelerate initiatives is invaluable. Executives in the consumables and grocery categories agree that Insite AI is the most strategic and agile partner — and they are thrilled we are bringing on talent like Kristine to help them address their top challenges.”
Joji joins Insite AI’s growing Industry Practice team, comprising industry leaders including Brooke Hodierne, the former SVP of merchandising from 7-Eleven, and Capri Brixey, the former VP of sales and customer leadership at Coca-Cola, who recently joined Insite AI.
“I am honored to be part of such a dynamic and transformative company,” Kristine Joji said in a statement. “I am eager to work closely with large consumer brands to enable the foresight, speed and agility that is so critical for success in today’s constantly changing retail landscape.”
Powered by AI and an executive team with industry knowledge, Insite AI empowers CPGs to make more informed data-driven decisions to optimize product assortment, space allocation, pricing and promotions.