As part of a consolidation of its flagship retail banners, SpartanNash has remodeled seven stores in Nebraska into Family Fare, with five more conversions planned by summer’s end in North Dakota.
“Family Fare brings hometown appeal, value and service to neighborhoods in communities large and small,” said Amy McClellan, SVP and CMO for the Grand Rapids, Michigan-based company.
“Converting these stores was part of our long-range plan to leverage the strength and equity of our banner brands for growth and operational efficiency. We are proud to unify and strengthen our retail experience by bringing Family Fare to new places in the Midwest where SpartanNash has been present for many years.”
The switch from No Frills, Sun Mart or Dan’s Supermarket to Family Fare includes contemporary décor and store layout changes to improve the shopper experience. In addition, the stores will offer an enhanced loyalty and rewards program that features digital coupons, fuel rewards and weekly savings.
To celebrate, stores in Nebraska held grand reopening events where employees hosted celebrations with local schools featuring family-friendly games, activities and Our Family food.
“The grand reopening events are perfectly aligned with the SpartanNash mission to deliver the ingredients for a better life and are a great way for our Associates to strengthen their connections with neighborhood store guests,” said McClellan, adding that they raised more than $7,000 to benefit local schools.
All of the stores will remain SpartanNash-operated. Those in Bismarck, North Dakota, will replicate the parties on Aug. 5, completing the 12-store launch.