Pleasanton, California-based Bashas’ has joined Blackhawk Network’s distribution, expanding gift options in its 112 supermarket locations across Arizona and New Mexico.
Blackhawk’s suite of multi-brand cards pull brands together across top-selling categories onto a themed gift card. Such multi-store cards allow for a more personal gift experience, so that recipients can redeem at any or all of the brands featured on the card.
The suite of multi-store cards available to Bashas’ customers includes the One4all gift card, Giving Good cards, Choice Cards, Game On sports betting cards (in Arizona only) and Spafinder cards.
“Bashas’ and its family of stores are known and loved in the communities they serve for their dedicated customer-focused approach,” said Steve Dekker, managing directorof the Americas at Blackhawk.
“Through our partnership, we’re thrilled to be able to help them provide the best shopping and gifting experiences for their customers by offering convenient, personalized and localized gifting options.”
In addition, Bashas’ will simplify shoppers’ experience with hundreds of retailer-branded gift cards in various categories. These include recreation and travel, home, fashion, dining, electronics and toys, books, movies, music and sporting goods. It will also include Visa and Mastercard prepaid cards, as well as those for telecom.
“We’ve moved our gift card business to Blackhawk Network because of their ability to match the level of service that embodies Bashas’ company mission and offer something we’re committed to providing every day – exceptional service that exceeds customers’ expectations and quality products our shoppers expect,” said Cisco Echeverria, senior director of center store at Bashas’.
“As we continue to focus on meeting the needs of our customers, we’re confident that the new display of gift cards will provide a one-stop shop for all gifting needs.”
The move represents an expansion of The Raley Companies’ long partnership with Blackhawk Network, which also includes management of in-store gift card programs at 120 grocery locations under the Raley’s banner of stores.
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