The Save Mart Companies, a Modesto, California-based company, has selected SymphonyAI Retail CPG as its AI solution partner for customer-centric, data-driven category management decision-making.
“The Save Mart Companies is thrilled to partner with SymphonyAI as its retail solutions strategically fit our growth plan around a customer-first experience driven by deep data insights,” said Shane Sampson, executive chairman, The Save Mart Companies.
“From past professional experience with SymphonyAI, I know that the ability to gather and offer exacting customer insights to our manufacturer partners as a single source of the truth is a game changer. It will help us be a better partner while giving our shoppers the personalized, intimate shopping experience they deserve.”
The Save Mart Companies will use SymphonyAI’s suite of AI-powered tools, including CINDE Insights, personalization and promotions, shelf planning and optimization and assortment intelligence and optimization. In addition, SymphonyAI will help The Save Mart Companies drive deeper CPG collaboration through data syndication, enabling the retailer and key supplier partners to align using current, comprehensive data to best meet the needs and expectations of shoppers.
“By working with SymphonyAI Retail CPG’s AI capabilities, we have access to leading retail technologies that span multiple functions to create a customer-first connected view,” said Mark Van Buskirk, SVP, merchandising and marketing, The Save Mart Companies.
“Going beyond descriptive data to prescriptive, actionable results means we can focus efforts where they matter most and make better business decisions to support our customers.”
Through CINDE Insights, SymphonyAI Retail CPG’s prescriptive connected AI technology, The Save Mart Companies can make more informed customer-centric decisions and strategically personalize and target promotions to the right customers, engaging new shoppers to drive larger baskets. The Save Mart Companies can also tailor assortments to localized customer demographics and buying habits.
With SymphonyAI Retail CPG solutions embedded into The Save Mart Companies’ operations, the supermarket chain gains additional customer insights across its stores and deploys fast-acting, predictive AI technology to respond to trends and customer behaviors. Fundamentally, the data and AI capabilities will help The Save Mart Companies drive growth and better meet the needs of shoppers.
“We are honored to be selected by such a shopper-centric, forward-thinking retailer as The Save Mart Companies,” said Manish Choudhary, president and CEO, SymphonyAI Retail CPG.
“The future of retail is the intelligent AI-powered retailer that deepens customer engagement while creating more collaborative, strategic CPG relationships., and The Save Mart Companies is leading the way to that future.”
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