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Strack & Van Til Offers Personalized Digital Circulars

Strack & Van Til

Ideal by Design House has introduced a new marketing concept to support Highland, Indiana-based Strack & Van Til’s 22 neighborhood stores with digital circulars personalized to each customer’s purchase behavior.

The process was developed in conjunction with Birdzi, a provider of one-to-one personalization, advanced analytics and loyalty for Strack and Van Til and other grocery retailers.

Ideal by Design House logo

“By integrating Birdzi’s rewards and loyalty program, shoppers get customized ‘for you’ pages, personalized digital coupons and member exclusives,” said Michael Tyson, chief marketing and merchandising officer at Strack & Van Til. “Ideal makes it easier for customers to shop and save in-store, order online and pickup at curbside or get groceries delivered.”

Ideal’s digital platform enhances customer experience with educational content, including recipes, video how-to’s, brand stories, QR codes with information about ingredients and shopping lists. 

Birdzi’s loyalty program leverages POS’s data, to allow Strack & Van Til to create a personalized shopping experience. Design House’s Ideal product uses their patented process to deliver targeted content in an efficient manner that is simple to support.

“Strack & Van Til is consistently voted best in the region by loyal customers because they’re committed to delivering value every day on the finest quality groceries,” said Adam Zimmerman, co-founder at Ideal.

“By integrating Birdzi Loyalty and Ideal digital services, they have the ability to deliver ‘One to One’ circulars and promotional messages to their customers. This combined platform provides Strack & Van Til advanced analytics to measure store traffic driven from their loyalty program and circular distribution not available in any other application.”

About Strack & Van Til

Since 1960, Strack & Van Til has been serving the neighborhoods of northwestern Indiana and Chicago, operating stores under the Strack & Van Til brand and a Town and Country in Valparaiso, Indiana.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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