Peapod Digital Labs has launched a native mobile application for Ahold Delhaize USA brands on its proprietary PRISM platform.
Stop & Shop and Food Lion were the most recent brands to begin the new mobile shopping experience, which was launched earlier this year for Giant Food and The Giant Co.
Previously, the mobile app for each brand was a web experience customized for mobile use. Peapod Digital Labs said the new app is built in the native code languages of mobile operating systems, which increases speed and overall performance.
The process began with an examination of the old app experience by means of data analysis, customer interviews and extensive user research to inform the new app’s modern design.
Features were reorganized to streamline the shopping experience and surface the most useful content determined by traffic patterns.
“Efficiency wasn’t the only priority,” said Paul Yang, director of mobile engineering at Peapod Digital Labs.
“It’s also our aim to create a more modern interface with an aesthetic representative of each of the brands, complete with animations to bring moments of delight into what is typically a transactional experience.”
The new PRISM native mobile app simplifies the process for customers to place, track and modify their delivery and in-store pickup orders. It also lets them reorder items from past purchases and provides personalized recommendations based on their shopping behavior and history.
In addition, digital coupons can be clipped and added to their loyalty cards, accessible on the mobile app through Apple or Google wallets. Shoppers can activate an in-store mode for scanning, payment and placing deli orders, among other features.
“This is a significant achievement in improving the omnichannel shopping experiences of customers for the brands of Ahold Delhaize USA,” said Mahesh Sahni, director of mobile product for PDL.
“This new mobile app is built on a modern platform enabling the PRISM brands to better connect customers with the products they need, and ushers us into the next evolution of mobile shopping.”
About Peapod Digital Labs
Chicago-based Peapod Digital Labs is the digital, e-commerce and commercial engine of Ahold Delhaize USA.
As the innovation lab for the U.S. brands, Food Lion, Giant Food, The Giant Co., Hannaford and Stop & Shop, it promotes digital and e-commerce innovation, technology and experience to meet the changing needs of customers at each Ahold Delhaize USA local brand.
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