Upside has begun a series of product and brand identity changes, including mobile payment options and a refreshed logo to enhance food retailer and user experiences.
“While our core remains unchanged, our company’s product evolution and rebranding signify the strides we are taking in this new phase of growth and our unwavering dedication to delivering enhanced value with even greater speed. Because when Upside finds and delivers the lost value between buyer and seller, each gets more and we create more value for the entire ecosystem,” said Alex Kinnier, co-founder and CEO.
Following one year of testing and consumer feedback, Upside’s mobile payment option generates a $20 million run rate in retailer sales. The option will launch to all Upside users and additional leading food retailers in the coming weeks.
The new payment option offers advantages for users and retailers by providing a secure mobile payment process and a quicker cashback experience. These enhancements drive improved user engagement and retention, providing retailers with more opportunities to earn incremental profit. The number of participating retailers has doubled since last year, reaching a total of 100,000 retailers on the Upside platform.
“We were thrilled that Upside is improving users’ experience. Upside has already contributed to the growth of my business, so I’m eagerly looking forward to the impact mobile payments will bring,” said Greta Dvorak, an owner of Dunn Brothers Coffee in Arden Hills, Minnesota.
In a vision statement, Kinnier elaborated on the product development and broader ambitions pertaining to product experiences, categories and partnerships. Kinnier also highlighted the company’s refreshed branding – which encompasses a revitalized visual identity, an updated mission statement and a new website – to enhance the experience for retailers and users engaging with the platform.
Since it was founded in 2016, Upside has partnered with more than 100,000 grocery stores, restaurants, gas stations and convenience stores nationwide, giving 30 million consumers access to its offers through its app and partner apps.
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