Albertsons Companies has partnered with Chicory, a contextual commerce advertising platform, through a direct shoppable integration.
According to the Boise, Idaho-based grocer, the arrangement offers several benefits, including the capability to send products to carts at Albertsons and 15 of its banners through Chicory’s shoppable recipe technology and in-recipe contextual advertisements.
“At Albertsons Companies, we are focused on meeting our customers when and where they are thinking about food, providing them with great value and a convenient experience,” said Usman Humayun, group VP of enterprise marketing.
“Our integration with Chicory enables us to offer our great deals to customers using online recipes and connect them directly to our convenient digital shopping platform.”
Albertsons was previously available as a retailer in Chicory’s network, but it used a third-party order fulfillment option. The retailer used engineering resources to build infrastructure that integrates with Chicory’s tech stack.
“Our integration signifies growing demand for contextual commerce and seamless online shopping experiences – two essential components to a competitive e-commerce strategy today,” said Yuni Baker-Saito, Chicory CEO and co-founder.
Albertsons is among the more than 70 retailers integrated with Chicory, benefitting from the traffic generated by its network of more than 5,200 recipe websites.
Albertsons also plans to test Chicory’s Featured Retailer solution. This advertising product falls within Chicory’s shoppable recipe experience, where the “featured” retailer receives a special visual spotlight.
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