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Schnucks, Upside Unveil App To Boost Rewards Membership

Schnucks Upside

In an effort to create additional savings for members of the Schnucks Rewards program, Schnuck Markets Inc. and Upside have launched a co-branded mobile app.

The app pilot, which will be available in seven Evansville, Indiana-area stores, will enhance the experience for members and provide opportunities to connect with other local retailers that are also part of Upside’s digital marketplace. 

“Schnucks is always looking for opportunities to provide our Schnucks Rewards members with unique programs and opportunities to save,” said Bob Hardester, SVP/CIO and chief supply chain officer.

“Our collaboration with Upside and the launch of this co-branded app pilot in Evansville showcase our commitment to delivering value and supporting the community.”

How the app works

  1. Schnucks Rewards members will receive prompts to download the Upside app through email or a QR code.
  2. Once registered, they will gain access to the complete range of Upside offers within the Schnucks app, including participating fuel and restaurant retailers.
  3. After redeeming offers, users can cash out their Schnucks Rewards dollars, which are deposited into their accounts.

“Upside and retailer loyalty programs serve complementary purposes, and in fact they’re best together. Our data proves Upside’s effectiveness in attracting new loyalty sign-ups in a cost-efficient manner,” said Tyler Renaghan, VP of grocery.

“With Schnucks, we’re taking it a step further with our new co-branded app, a tool we’re confident will play a pivotal role in helping the company achieve its loyalty program goals.”

Since their partnership began in October 2021, Upside and Schnucks have generated more than $90 million in sales, resulting in more than $20 million in incremental (net-new) profit, translating to a 43 percent return on investment.

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Sommer Stockton

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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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