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AWG, Upside Plan Profit-Generation Opportunities

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Upside has begun a new partnership with Kansas City, Kansas-based Associated Wholesale Grocers Inc. that will further expand the technology company’s growing network of 100,000 retailers nationwide and open opportunities for profit generation for AWG members.

“Grocers across the nation are actively seeking innovative avenues to boost profits while catering to the preferences of their customer base,” said Stacy Bowen, VP of sales, support and solutions for AWG.

“Our collaboration with Upside helps to fulfill our mission to our member-retailers by equipping them with a diverse spectrum of vital resources, offerings and solutions to excel competitively in their markets.”

Consumers are looking for value in this high inflationary period, with 77 percent of survey respondents indicating they engage in price shopping when purchasing groceries.

Upside’s personalized promotions lead to 10 percent larger baskets, 1.7 times more visits than the average customer and 1.9 times higher spending compared to the average customer.

“Changing consumer behaviors – including cross-shopping, heightened price sensitivity and a pursuit of value – are making it all the more challenging to grow market share,” said Tyler Renaghan, Upside’s VP of retail.

“While loyalty programs remain crucial and indispensable for customer retention, Upside is proud to boost their impact by bringing new and lapsed customers into the fold.”

Upside’s platform of personalized, profitable promotions reach customers when they’re deciding where to buy – long before the point of sale – and offer them the right incentive to shop with partners instead of their competitors.

In July, Upside exceeded $1 billion in new, incremental profit for its retail partners.

Upside is live at nearly 100,000 U.S. grocery stores, restaurants, gas stations and convenience stores nationwide. More than 30 million consumers have access to promotions through its app and partner apps.

Read more technology news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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