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Superior Grocers Holds Grand Opening In Victorville, CA

Superior Grocers grand opening in Victorville, California

Last updated on November 21st, 2023 at 04:47 pm

Superior Grocers celebrated the grand opening of its first store in Victorville, California, on Nov. 15.

Superior Grocers grand opening in Victorville, California

Ahead of the grand opening, Superior Grocers initiated a soft opening on Nov. 1, allowing the company to acclimate to the local community, collect feedback and begin fostering relationships with the residents of Victorville.

“Today is a momentous day for Superior Grocers as we celebrate the grand opening of our Victorville store. We are truly honored to be welcomed into this wonderful community,” said Richard Wardwell, president and CEO.

“Our team has worked diligently to ensure that Superior Grocers becomes not just a grocery store but a trusted partner in the daily lives of Victorville residents. We are excited to bring our commitment to quality, variety and community engagement to Victorville, and we look forward to building lasting relationships with our new neighbors.”

Superior Grocers made a donation to Victor Valley High School during the grand opening event, which was attended by Mayor Debra Jones and council member Bob Harriman. In addition, the grocer also made a charitable contribution to the Adrian Emerald Foundations.

Superior Grocers' produce department in Victorville, California

Store highlights

  • Fresh produce: Its produce section showcases a variety of locally-sourced and fresh produce.
  • Bakery: The bakery offers everything from freshly baked bread to pastries.
  • Meat and seafood department: From premium cuts to a wide selection of seafood, Superior Grocers ensures that customers can enjoy top-notch options for every culinary occasion.
  • Tortilleria: The grocer’s tortillas are made fresh in store.
  • Hot foods: Restaurant quality foods and a wide menu provide customers with multiple choices to eat something different throughout the week.

The company shared in a statement that “Superior Grocers is honored to establish roots in Victorville and is committed to actively participating in the local community. The company looks forward to creating lasting connections and becoming the preferred grocery destination for Victorville residents.”

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Sommer Stockton

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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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