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Brookshire Bros. Transitioning To eGrowcery Digital Tools

Brookshire Bros. eGrowcery

Brookshire Bros., a regional grocery chain in Texas and western Louisiana, is deploying digital tools from eGrowcery for its online ordering and fulfillment operations. 

The transition to the new platform, which will be seamless to Brookshire Bros.’ customers, will launch Jan. 1.

Some enhanced features shoppers can expect include integrated coupon clipping and redemption, complex promotions and several other aesthetic improvements. 

Brookshire Bros.

In addition, Brookshire Bros. will deploy a more efficient picking and fulfillment technology suite, which is expected to save the company labor time and money, through eGrowcery’s integrated fulfillment approach.

“The eGrowcery platform offers a deeper integration with the systems and strategies that we go to market with every day,” said John Alston, CEO and president of Brookshire Bros.

“The customer will benefit from being able to use digital coupons and navigate promotional savings while our store team optimizes the picking process to help save time and money.”

Personal shopping experts select the highest quality products, and the new e-commerce platform supports the two-way conversation between shopper and customer.

Operating in the U.S. and abroad, eGrowcery said it is seeing an increasing number of retailers transition to its white-label platform.

CEO Patrick Hughes said the company is “honored to work with the great team at Brookshire Bros.”

“We are committed to providing their team with a comprehensive and scalable digital solution today, but also look forward to partnering in developing new features to continually improve shopper adoption rates and basket size growth,” he said. “Our ‘Team Grow’ is committed to their success as much as they are our own.”

About Brookshire Brothers

Brookshire Bros. is an employee-owned, community-centered grocer based in Lufkin, Texas. Founded in 1921, it operates about 120 locations that stretch west to the Texas Hill Country and east to Lake Charles, Louisiana. 

The company also has complimentary formats that include fuel and tobacco operations, coffee shops and event venues. 

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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