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UNFI Widens Focus For Selling Shows In 2024

UNFI 2024 shows

UNFI has set the 2024 schedule for its selling shows, which this year will showcase the company’s full spectrum of products and services instead of focusing on natural and organic or conventional items. 

The shows will support the natural and conventional supplier, as well as all grocery retail customer channels and positioning.

“With the start of every selling show season, we look forward to connecting with our partners around the country to share insights, discuss industry trends and explore new ways to create value and help drive their growth,” said CEO Sandy Douglas.

“We appreciate the hard work of our suppliers and customers and look forward to continuing to support them with supply chain efficiency and the industry’s leading selection of products, insights and go-to-market services.”

The company will hold the following shows in 2024:

  • Spring and Summer West Selling Show, Feb. 7-8 in San Diego;
  • Spring and Summer Central and East Selling Show, Feb. 20-21 in Orlando;
  • Holiday and Winter East Selling Show, June 4-5 in Uncasville, Connecticut; and
  • Holiday and Winter Central and West Selling Show, Aug. 6-7 in Minneapolis.

Inaugural Circle of Excellence awards

UNFI also plans to present its first Circle of Excellence awards, which will recognize the performance and growth of its customers and suppliers. 

The awards will honor innovation, diversity of market positioning, size and geography of customers and suppliers across the country. The company will select honorees in independent, regional chain and national account categories, as well as suppliers in emerging and established categories.

Customer awards will be presented at UNFI’s shows in San Diego and Orlando. Supplier awards will be presented at the company’s show in Connecticut. 

All customer and supplier winners will be recognized across UNFI’s selling shows, featured on its website and mentioned in post-show press releases.

About UNFI

The Providence, Rhode Island-based grocery wholesaler provides a variety of fresh, branded and owned brand products to more than 30,000 North American locations, including natural product superstores, independent retailers, conventional supermarket chains, e-commerce providers and foodservice customers. 

UNFI also provides a range of value-added services and segmented marketing expertise, including proprietary technology, data, market insights and shelf management to help customers and suppliers build their businesses and brands. 

Read more wholesaler and distributor news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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