Flashfood has appointed President and Chief Operating Officer Nicholas Bertram as CEO, while founder Josh Domingues shifts into the executive chairman role.
In addition, Chief Brand Officer Jordan Schenck takes on the new role of chief customer officer.
Bertram joined Flashfood last year, bringing more than two decades of leadership experience in retail. Since his arrival, he has focused on developing Flashfood’s internal infrastructure and technology to prepare the company for a period of hypergrowth.
In a letter posted to the company’s website, Bertram introduced the new era.
“This past year has been about readiness – developing our architecture so it can support the adoption of generative AI and machine learning, which is essential to deliver maximum value for our shoppers and retail partners and ultimately achieve the global scale our critical mission demands of us,” he said.
“This new visual identity for Flashfood represents the external layer of so much work underneath the surface by hard-working team members across the company, and it’s such a pure, joyful expression of our optimism for the future of Flashfood.”
Familiar face, new look
As chief brand officer, Schenck led development of the new brand in partnership with New York-based design and branding agency PORTO ROCHA. The rebranding includes a new icon, logo, type and color, Blueberry.
Passing the torch
In his new role as executive chairman, Domingues will lead Flashfood’s strategic expansion initiatives and corporate development, while continuing to serve as a voice for the company.
“I founded Flashfood eight years ago to address an ambitious, urgent problem in our food system,” he said. “Then and today, I believe this problem is solvable and I am immensely optimistic about the future. I could not be more excited to hand the reins over to someone I have full confidence in – someone who I have worked alongside for almost a year and who has earned my trust.”
The board of directors foresees a bright future for the fast-growing company.
“Flashfood is a category-defining company making tangible progress toward delivering a better, healthier and more sustainable food system,” said Chuck Templeton, S2G Ventures’ senior managing director and OpenTable founder.
“In my experience, marketplaces like Flashfood that drive real tangible value and utility for their customers have exponential opportunity to scale, and that’s the trajectory the company is on.”
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