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TIPA Taps Lugavere As Keynote Speaker For Viva Fresh

headshot of Max Lugavere, who will keynote the 2024 Viva Fresh Expo

The Texas International Produce Association (TIPA) has announced Max Lugavere will be the keynote speaker at its upcoming 2024 Viva Fresh Produce Expo in Houston. 

A health and science journalist, filmmaker and author, Lugavere will share insights about nutrition, brain health and well-being.

Lugavere gained recognition in 2018 for his New York Times bestseller, “Genius Foods,” which revolutionized popular understanding of the impact of diet on brain health. 

The Wall Street Journal bestseller, “Genius Kitchen,” combines Lugavere’s evidence-based nutritional and lifestyle recommendations with nutrient-packed recipes that make healthy living accessible and enjoyable.

Lugavere has served as a keynote speaker at events worldwide, including SXSW, The Biohacking Conference and the Health Optimization Summit. 

“We are thrilled to have Max joining us as our keynote speaker for this year’s expo,” said Dante Galeazzi, CEO, and president of TIPA. “His energy and expertise will empower expo attendees with actionable insights, helping to bridge the gap between science and practical application. 

“Attendees can expect to learn about his holistic perspective on health and wellness, which offers valuable insights into effectively communicating the importance of having fresh fruits and vegetables on every plate.” 

Registration has opened for the 2024 Viva Fresh Produce Expo, which is set for April 11-13 in Houston. To register, visit vivafreshexpo.com.

About Viva Fresh Produce Expo

The Viva Fresh Produce Expo was established in 2015 by the Texas International Produce Association to create networking and educational opportunities for members while highlighting the importance of the Rio Grande Valley as a trade corridor and production zone for fruits and vegetables year round.

About TIPA

Founded in 1942, the Texas International Produce Association promotes, advocates, educates and represents the $10 billion in fresh produce that is grown in the state or calls Texas the point of U.S.-arrival for North American distribution.

Read more produce news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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