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Midwest Wholesaler/Distributor News

KeHE Introduces Fresh Marketplace Brand

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During its recent 2024 Summer Show, KeHE Distributors unveiled its new Fresh Marketplace brand to connect consumers to more fresh product offerings from around the world.

The brand features more than 24,000 fresh products curated by category experts, all focused on helping “make stores worth leaving home for.”

“We have long been committed to fresh products, but the KeHE Fresh Marketplace launch really helps define what makes our approach distinct,” said Laura Stidham, specialty cheese category manager. 

“In my category alone, we have grown to more than 9,500 SKUs that allow us to support retailers of nearly all sizes to help them better serve shoppers. Given that many shoppers choose a store based on its fresh products, we’re proud to support retailers in creating a memorable in-store experience.”

After the acquisition of DPI Specialty Foods last year, KeHE broadened its customer base and bolstered its warehouse infrastructure. 

The company also strengthened its fresh and innovative product portfolio and advanced key strategic visions – including the KeHE Fresh Marketplace – to elevate consumers’ experience and help retailers distinguish themselves.

During the launch of Fresh Marketplace, KeHE shared new visuals, messaging and training materials.  

About KeHE

KeHE is the largest distributor of natural, organic, specialty, and fresh products to more than 31,000 natural food stores, chain and independent grocery stores, e-commerce retailers and other specialty products retailers throughout North America. 

Read more wholesaler and distributor news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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