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Dollar General Continues Growth With New Texas Store

A ribbon-cutting ceremony for the new Dollar General store in Texas.

Dollar General Corporation celebrated the grand opening of its 20,000th store at its DG Market location in Alice, Texas.

“Today marks an incredible milestone in Dollar General’s history,” said Steve Deckard, EVP of store operations and development.

“From our first general store to today’s 20,000th store opening, our mission to serve others and help customers stretch their budget remains strong. We believe each store provides a positive impact in our hometowns through convenient access to affordable essentials, career growth opportunities for employees and the ability for local nonprofits, schools and libraries to advance through Dollar General Literacy Foundation grants.

“On behalf of the Dollar General leadership team, I would like to share my gratitude to the entire Dollar General family for its ongoing commitment to our customers and communities in helping us reach this milestone.”

The milestone grand opening celebrations began at 9 a.m. on Feb. 24 with senior leaders and vendors. After the official ribbon cutting, customers received a complimentary tote bag with product samples from vendors, as well as refreshments from one of the company’s private brands, Clover Valley.

Dollar General also awarded $20,000 to support educational and tutoring programs through a $10,000 donation each to Alicia Salinas Public Library and to the Boys & Girls Club of Alice. The company also provided new books to Saenz Elementary School in Alice to help instill a love of reading in students.

“I have full faith that its 20,000th store will be an uplifting force in Alice and beyond,” said Texas Gov. Greg Abbott.

“During this milestone celebration and hereafter, I encourage all Dollar General employees to feel pride in their work and to reflect upon the values that launched one of America’s most iconic companies.”

About Dollar General

Based in Goodlettsville, Tennessee, the company operates Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico. About 80 percent of the stores serve communities of 20,000 or fewer people.

In 2023, the company announced its “Food First” initiative, which includes the customer feedback-driven expansion of its private label brand, Clover Valley, adding more than 100 items ranging from entrees and sides to sauces, condiments and snacks.

Read more corporate chain store news from The Shelby Report.

Dollar General Celebrates Store Opening Milestone

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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