Dierbergs Markets has partnered with Swiftly, a provider of retail technology and tools, to enhance its customer experience by integrating digital and in-store offerings for increased personalization.
In addition, Swiftly’s retail media network offers Dierbergs a new vehicle for vendors to reach shoppers and grow sales.
“Adopting Swiftly’s retail technology is an important step for us, and their team has been hands-on throughout the entire onboarding process,” said EVP Laura Dierberg Padousis.
“Their understanding of the unique needs of regional grocers like us, coupled with their focus on user experience, made them an ideal partner. We view our partnership with Swiftly as activating an essential omnichannel toolkit to compete now and into the future.”
The Dierbergs’ app, powered by Swiftly’s platform, has a range of features that cater to shopper needs, such as personalized “on-sale-for-you” recommendations. Shoppers can explore aisle locations for products, create shopping lists and navigate the weekly flier.
“Today’s shoppers seek convenience and personalized experiences when shopping,” said Henry Kim, co-founder and CEO at Swiftly. “To stay competitive and increase both revenue and customer loyalty, grocers must embrace a modern digital strategy.
“Our retail media capabilities, coupled with our commitment to independent grocers, provide Dierbergs with the technology capabilities of a national retailer. This enhances the user experience, introduces a new revenue stream and underscores our shared commitment to innovation and customer satisfaction.”
About Dierbergs Markets
Dierbergs Markets is a family-owned and -run business in its fourth generation of leadership. Originating in 1854 on Olive Street Road, the company has grown to 27 stores in the St. Louis region, with two locations in Illinois and one in the Ozarks.
In addition, it operates a Central Bakery, Central Kitchen and Produce Row warehouse that support store operations.
Read more independent store news from The Shelby Report.
