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SpartanNash Elevates Zube To EVP, Chief HR Officer

headshot of Nicole Zube, EVP and chief HR officer for SpartanNash
Nicole Zube

Citing her key role since September 2022 in advancing the company’s “People First” strategy to attract, develop and retain top talent, SpartanNash has promoted Nicole Zube from SVP to EVP and chief human resources officer.

Under Zube’s leadership, SpartanNash achieved its 2023 Key Performance Indicators for safety and associate retention, performing in the top-quartile among peers with the Occupational Safety and Health Administration (OSHA) and reducing turnover by more than 9 percent. 

Zube also led the creation and launch of SpartanNash’s first People Philosophy and Competencies, which are measurable skills it uses to help guide candidate interviews, goal setting, professional development and the overall associate career experience. 

In addition, she has championed enhancements to SpartanNash’s Total Rewards offering, including pay increases for all entry-level roles in retail and supply chain, expanded bonus program eligibility, a new service awards program and a higher discount for the associate stock purchase plan.

Since Zube joined SpartanNash, the company has earned accolades that include the Great Place to Work certification, a spot on Newsweek’s America’s Greatest Workplaces for Diversity 2024 list and a No. 12 ranking on Indeed.com’s Top 25 Most Flexible Companies list.

“Nicole’s work to support our family of 17,000 associates has better positioned the company to deliver on our promise of customer-focused innovation,” said CEO Tony Sarsam

“Nicole has driven remarkable, measurable impact that is felt by every individual associate across the organization, and we are proud to recognize her talent, leadership and passion with this well-deserved promotion.”   

Prior to SpartanNash, Zube served as head of human resources – U.S. commercial at Kellogg Co. She worked in a variety of human resources roles during her decade-long tenure at Kellogg, including a three-year stint in the United Kingdom, where she was senior human resources director, European supply chain and senior human resources director, European talent and diversity. 

Prior to Kellogg, Zube worked in various HR positions during an eight-year career at Procter & Gamble. 

About SpartanNash

SpartanNash is a food solutions company, operating two complementary business segments – food wholesale and grocery retail. Its global supply chain network serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms and U.S. military commissaries and exchanges. 

On the retail side, SpartanNash operates 144 grocery stores, primarily under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market, in addition to dozens of pharmacies and fuel centers.

Read more wholesaler and distributor news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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