Wakefern Food Corp. is expanding its Paperbird Blue line, part of the cooperative’s Paperbird Own Brands of cleaning and paper products.
The new product line features soaps and detergents that are plant-based, allergen-free and do not have dyes, fragrances, parabens and phthalates. They also include recycled packaging. Some products carry the voluntary USDA Certified Biobased Product label.
The Paperbird Blue line also includes plates made from sugarcane that are biodegradable and compostable. The products are available at Wakefern supermarket banners ShopRite, The Fresh Grocer, Price Rite Marketplace, Gourmet Garage and Fairway Market stores.
“With our new and expanded Paperbird Blue line, customers can tackle their spring cleaning tasks with confidence, knowing that they’re making better choices without breaking the bank,’’ said Pam Ofri, director of product development and operations for Wakefern Own Brands.
Some of the most recent Paperbird Blue items to hit shelves include compostable straws and liquid foaming hand soap. They join other cleaning products, including the All-Purpose Cleaner, Room Freshener, Liquid Dish Soap, Liquid Laundry Detergent and Natural Fiber Sponges, as well as the Sugarcane Round Plates.
About Wakefern Food Corp.
From a small, local cooperative that began with eight grocery store owners, Wakefern Food Corp. has grown into the largest retailer-owned cooperative in the United States.
Founded in 1946, the cooperative comprises nearly 50 member families who independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market and Di Bruno Bros. banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island.
Read more wholesaler and distributor news from The Shelby Report.
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