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AGNE Enhancing Retail Media Network With Instacart, Givex

Associated Grocers of New England (AGNE)

Associated Grocers of New England (AGNE) has announced new strategic partnerships with Instacart and Givex to further enhance its retail media network solutions. 

AGNE empowers independent grocery retailers with innovative tools aimed at boosting sales and customer engagement. As part of this commitment, AGNE has selected Instacart’s Carrot Ads solution and Givex’s Enterprise Coupon Portal (ECP) to revolutionize digital marketing and coupon management within its network. 

Through the partnership with Instacart, AGNE will leverage Carrot Ads to power its retail media network, enabling advertisers to drive sales more efficiently at local independent grocers and strengthening brand partnerships. 

This access to retailers enables vendor partners to optimize targeted advertising campaigns and increase product visibility within key markets.

In addition, AGNE has chosen Givex’s ECP platform to facilitate new coupon and deal management across its customer base, enhancing consumer savings, as well as heighten brand awareness and loyalty among independent retail grocers. 

Givex’s ECP provides wholesalers and their vendor partners with a streamlined platform to create and distribute consumer promotions across a network of retailers, elevating promotional efforts and fostering stronger relationships with shoppers.  

“We are thrilled to collaborate with Instacart and Givex on advanced solutions that empower our independent retailers and elevate their industry presence in such a competitive market,” said Mike Violette, president and CEO of AGNE. 

“These partnerships demonstrate our dedication to innovative, customer-centric approaches that foster growth for our members.”

About Associated Grocers of New England

Associated Grocers of New England (AGNE) is the largest retailer-owned, wholesale grocery distribution center in New England. AGNE serves the needs of independent retail grocers of every store size and format from multi-store independent supermarket groups and community supermarkets to country stores and convenience retailers.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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