Utz Brands has partnered with Mike’s Hot Honey to create Utz Mike’s Hot Honey Extra Hot potato chips.
Available through September, the flavor builds off the original Utz Mike’s Hot Honey chips but with triple the heat. The sweet and spicy potato chips are gluten-free and kosher-certified. The product comes in an on-the-go 2.625-ounce size and a take-home 7.75-ounce size.
The original Utz Mike’s Hot Honey potato chips were launched as a limited-time offer in May 2023. They became a permanent flavor in August of the same year due to their popularity, with sales exceeding Utz’s previous limited-time launches.
“We know hot and spicy is currently the No. 1 flavor in salty snacks. That’s why, following the success of our original Mike’s Hot Honey potato chips, we wanted to offer fans an even hotter snacking option,” said Amber McGrogan, marketing director, Utz Brands.
“Mike’s Hot Honey has been a great partner over the last year, and we look forward to continuing to work together to bring the sweet heat to snacking fans nationwide.”
Building further on the trend, Utz released Utz Mixed Mini pretzels in Mike’s Hot Honey flavor in March to give consumers more ways to enjoy Mike’s Hot Honey.
Utz Mike’s Hot Honey Extra Hot potato chips are available at leading grocery, mass and convenience retail stores nationwide and online at utzsnacks.com.
“At Mike’s Hot Honey, we think everything is better if it has the perfect kick of sweet and heat, and that’s never been more true than with the incredibly popular Utz Mike’s Hot Honey potato chips,” said Mike Kurtz, Mike’s Hot Honey founder.
“We’ve tasted the new Utz Mike’s Hot Honey Extra Hot Chips, and we just know Utz fans are going to love them as much as we do.”
About Utz Brands
Utz Brands manufactures a diverse portfolio of snacks through its brands, including Utz, On The Border Chips & Dips, Golden Flake, Zapp’s, Good Health, Boulder Canyon, Hawaiian Brand and TORTIYAHS! Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities located across the U.S.
Read more snacks news from The Shelby Report.
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