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New Hy-Vee Campaign To Raise Awareness About Mental Health

Hy-Vee graphic on Mental Health Awareness Month

In recognition of May being Mental Health Awareness Month, Hy-Vee is launching a new video series entitled “A Holistic Approach to Improving Mental Health,” hosted by Dr. Daniel Fick, Hy-Vee’s chief medical officer.

The four-part video series features Hy-Vee’s team of health and wellness professionals and helps educate customers and patients on ways to proactively manage their mental health through sleep, nutrition, exercise and medication management.

According to a survey by the American Psychological Association, long-term stress since the COVID-19 pandemic has had a significant impact on well-being, with individuals reporting a significant increase in mental health conditions. The study revealed individuals between the ages of 35 to 44 experienced the highest growth in mental health diagnoses from 31 percent in 2019 to 45 percent in 2023. Adults between the ages of 18 to 34 reported a 50 percent increase in 2023.

“At Hy-Vee, we recognize mental health is a significant topic in the U.S., with more than one in five adults having some type of mental health diagnosis,” Flick said. “Mental health should be looked at from a holistic approach that incorporates proper nutrition, sleep and exercise. This video series aims to empower customers and patients with new strategies to improve their mental health and well-being.”

The four-part video series discusses a variety of topics:

• “Mental Health and the Impact of a Good Night of Sleep” discusses the mental health crisis in the U.S. and the importance of sleep with health care providers from Hy-Vee Health Exemplar Care.

• “Mental Health and Staying Physically Active” highlights the connection between mental and physical health with a Hy-Vee fitness expert. Families can join Hy-Vee KidsFit to stay active together, or individuals can stay active by incorporating Short & Sweat exercise videos into their daily routines.

• “Mental Health and the Importance of a Healthy Diet” shows how Hy-Vee dietitians can help customers select food and drinks that can positively impact an individual’s mental health.

• “Mental Health and Understanding Your Medications” showcases experts from Hy-Vee’s pharmacy team who share how they contribute to a patient’s mental health journey through the administration of proper medication.

To view the video series and learn about all the mental health resources that Hy-Vee provides, visit www.hy-vee.com/healthnew/mental-health.

About Hy-Vee

Hy-Vee Inc. is an employee-owned corporation operating more than 570 business units across nine Midwestern states with sales of more than $13 billion annually. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company has more than 75,000 employees.

Read more independent grocery store news from The Shelby Report.

About the author

Treva Bennett

Senior Content Creator

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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