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eGrowcery, CresLane Partner To Launch E-Commerce Solutions


eGrowcery and CresLane Retail Solutions have begun a new partnership to equip supermarket retailers with shopper-centric e-commerce solutions that integrate with in-person sales channels.

Today’s supermarket retailers are increasingly adopting an omnichannel approach to merge grocery e-commerce with physical store interactions, aiming to create comprehensive insights into consumer purchasing patterns. Modern point-of-sale systems facilitate a unified shopping experience across various platforms, enable precise inventory management and gather data to tailor business strategies. Simultaneously, e-commerce platforms ensure consistent customer engagement throughout their shopping journey.

Together, eGrowcery and CresLane are offering a suite of standardized technology solutions for grocery retailers. This initiative not only accelerates the deployment of digital and store technologies but also improves promotional management and enhances in-store and online customer experiences.

“Retailers need to ensure their product data is accurate across channels and may face service issues or worse if they don’t. The systems eGrowcery and CresLane are providing eliminate these challenges and create new marketing opportunities retailers can use to differentiate themselves,” said Pat Hughes, CEO of eGrowcery.

Food Depot, a 42-store supermarket chain in Georgia utilizing technologies from eGrowcery and CresLane, has experienced numerous benefits from this collaboration. These include faster updates, accurate financial and POS reconciliations, enhanced services and increased operational flexibility.

“The eGrowcery-CresLane partnership removes the risk and effort Food Depot would face with non-standardized solutions. More importantly, it provides better functionality for our customers who benefit from a much smoother and easy-to-use interface,” said Michael Brown, head of e-commerce at Food Depot.

Jon Bohrer, CEO of CresLane, remarked, “The collaboration between eGrowcery and CresLane equips retailers like Food Depot with a series of tools that not only enhance marketing capabilities but also enable more precise pricing strategies, streamlining the entire ecommerce process for both shoppers and retailers.”

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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